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Loom pricing: free, Business and Business + AI

Loom pricing in 2026: Starter is free, Business is $18 a user a month, Business + AI $24, and Enterprise is by quote. What each plan includes, what five people cost, and free options.

By Jason L. Baptiste · Updated

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Loom plans and prices

Loom publishes per-user prices for Business and Business + AI and says paying yearly saves up to 17%. The free Starter plan allows 25 videos per person and 5-minute recordings, up to 720p.

PlanPrice a user a month5 users a monthKey limits
Starter$0$025 videos per person, 5-minute recordings, 720p
Business$18$90Unlimited videos and recording time, up to 4K
Business + AI$24$120Adds AI summaries, editing by transcript and meeting notes
EnterpriseQuoteQuoteSSO, Salesforce integration, advanced admin

From Loom's pricing page. Loom shows one price for each paid plan and says yearly billing saves up to 17%.

Loom pricing compared

ToolOne salesperson a month5 salespeople a monthFree startSource
CarShots Video messagesFree (unlimited videos, with badge)$19 for the whole storeFree forever for 1 salespersonPricing
CovideoAbout $69, or about $49 paid yearlyAbout $245 to $345; teams by quoteFree trialSecondhand
BombBomb$36 yearly, $42 monthly ($56 to $70 with AI)$180 to $210Free trialSource
VidyardFree plan; Starter $59 yearly, $89 monthly$295 to $445Free plan, 5 videos a monthSource
LoomFree plan; Business $18, Business + AI $24$90 to $120Free plan, 25 videos per personSource
VentaVid€69 (30 videos a month)€149 (Business, up to 8 users)Not publishedSource
CitNOWAbout US$500 flat to startAbout US$500 flat to startNot publishedSecondhand
TruVideoQuote onlyQuote onlyNot publishedSource
TradePending Video (Protomiq)Quote onlyQuote onlyNot publishedSource

Prices checked November 2, 2026, per seat in each company's own currency, before tax. "Secondhand" means a software listing site reports the price, not the company. Five-salesperson costs multiply the per-seat price by five; companies that quote team plans may charge differently.

A cheaper option for car dealers

CarShots Video messages. Free forever for 1 salesperson with unlimited videos; $19 a month for the whole store. Record in the browser (up to 2 minutes) or upload, put the video on a page for one shopper or on top of the car's Car Page, and text it from your own phone or email it with a moving preview. Captions the shopper can switch to their language, watch alerts, and CRM leads as ADF/XML on Car Pages Pro. How it works.

When Loom is worth it

  • You mostly record your screen for coworkers, not videos for shoppers.
  • You want team spaces, editing by transcript and AI meeting notes.
  • You need recordings in 4K or longer than a few minutes.

Common questions

How much does Loom cost?

Starter is free. Business is $18 a user a month and Business + AI is $24. Enterprise is by quote.

Is Loom free?

The Starter plan is free, with 25 videos per person and 5-minute recordings.

What can I use instead of paying for Loom?

To send one video by link, the free send a video tool needs no signup. Car salespeople can use CarShots Video messages free, with unlimited videos for one salesperson.

Sources

Last verified November 2, 2026.

  1. Loom pricingloom.com

Send your next lead a video

Free forever for 1 salesperson, with unlimited videos. $19 a month for the whole store, with your logo. No contract, cancel anytime.