Video messages for car dealers
CarShots vs CitNOW
CitNOW is the big personal video name with franchise dealers in the UK and Europe, for sales and the workshop, sold without a public price. CarShots Video messages has a published price: free for one salesperson, $19 a month for the store.
The short answer
CitNOW is a good fit if you are a franchise dealer whose brand or group already runs on CitNOW, or you want workshop video for service. CarShots Video messages is built for car salespeople who want to start free, pay $19 a month for the whole store, and send the video with the car's page under it.
Free forever for 1 salesperson. No card, no demo.
CarShots vs CitNOW at a glance
| Compared on | CarShots Video messages | CitNOW |
|---|---|---|
| Price | Free forever for 1 salesperson, unlimited videos. $19 a month for the whole dealership (Store plan). Included with Studio ($50) and Car Pages Pro ($149). Published | SecondhandAbout US$500 a month flat to start, per a software listing site Source |
| Price on its own site | Published on this page | Not published |
| Size (their claim) | New in 2026 | Secondhand10,000 dealerships in 62 countries (2021) Source |
| Sales and service | Sales video. Service teams can record and send the same way | SecondhandSales video and workshop (service) video Source |
| Captions in the shopper's language | Automatic captions; shoppers switch them to their own language | Not published |
| Free start | Free forever for 1 salesperson | Not published |
CitNOW facts checked November 2, 2026 from its own website and pricing page. Cells marked Secondhand come from someone else's report, not CitNOW, and may be out of date. Prices are as published, per seat, before tax. Spotted something wrong? Email us.
Why dealers pick CarShots over CitNOW
A price you can see
$19 a month for the whole store, or free for one salesperson.
Captions in the shopper's language
Automatic captions on every video, and the shopper can switch them to their own language.
The car comes with the video
Put the video on top of the car's Car Page with studio photos, the walkaround and the price.
When CitNOW may be the better choice
Be honest about what you need. CitNOW may suit you better if:
- Your manufacturer or group already standardized on CitNOW and reports on it.
- You want workshop video with service features built for technicians.
- You run many franchise rooftops across countries and want one vendor everywhere.
Just need to send one video? Send a video by link, free with no signup. See every plan.
FAQ
How much does CitNOW cost?
CitNOW doesn't publish prices. A software listing site reports about US$500 a month flat to start (secondhand), so ask CitNOW for a quote for your store.
Is there a CitNOW alternative for small dealers?
CarShots Video messages is free for 1 salesperson with unlimited videos, and $19 a month for the whole store. No demo needed.
Can shoppers watch with captions in their own language?
Yes, in CarShots: every video gets automatic captions, and the shopper can switch them to their language.
Sources
Last verified November 2, 2026.
- Capterra: CitNOW listing (secondhand)capterra.ca
- Car Dealer Magazine: CitNOW, Car Dealer Power Awards 2021 (secondhand)cardealermagazine.co.uk
- CitNOW home pagecitnow.com
Keep reading
- Video messages for car dealersRecord a video, put it on a page for one shopper with the car below, and text it from your own number. Free for 1 salesperson; $19 a month per store.
- CarShots vs CovideoCovideo against CarShots Video messages: price for one salesperson and for five, how you buy, CRM, and when Covideo fits better. Every fact sourced and dated.
- Best video messaging software for car dealers in 2026Covideo, BombBomb, CitNOW, TruVideo, Vidyard, Loom and CarShots compared: price for one salesperson and five, how you buy and who each fits. Sourced.
- Video for car dealers: what to film, what to say and when to send itWhat to film, what to say, how long and when to send it: personal video for car salespeople, with sample scripts and vendor-reported results, sourced.
- Service videos customers can see before they approveFilm the worn brakes or the leak and send it to the customer with captions. A sample script for service advisors and an honest note on estimates and payments.
Send your next lead a video
Free forever for 1 salesperson, with unlimited videos. $19 a month for the whole store, with your logo. No contract, cancel anytime.