Video messages for car dealers
CarShots vs TruVideo
TruVideo sells video, messaging and payments for dealer service departments, embedded in dealer software and sold on a demo. CarShots Video messages is a sales video tool with a published price.
The short answer
TruVideo is a good fit if your main need is service video with estimates and payments, inside your DMS or service software. CarShots Video messages is built for car salespeople who want to start free, pay $19 a month for the whole store, and send the video with the car's page under it.
Free forever for 1 salesperson. No card, no demo.
CarShots vs TruVideo at a glance
| Compared on | CarShots Video messages | TruVideo |
|---|---|---|
| Price | Free forever for 1 salesperson, unlimited videos. $19 a month for the whole dealership (Store plan). Included with Studio ($50) and Car Pages Pro ($149). Published | No prices published; its pricing page goes to "Book a demo" Source |
| Focus | Sales video, sent by the salesperson | Video, messaging, audio, and payments and estimates, for automotive service and other industries Source |
| Captions and translation | Automatic captions; shoppers switch them to their own language | AI subtitles and AI translations Source |
| Where it runs | In the browser on any phone or computer | Embedded in existing software, a branded app, or no-app capture links Source |
| Backing | Made by Pickles Technologies, the company behind CarShots | SecondhandA $40M investment from TZP Group in December 2024 Source |
| Free start | Free forever for 1 salesperson | Not published |
TruVideo facts checked November 2, 2026 from its own website and pricing page. Cells marked Secondhand come from someone else's report, not TruVideo, and may be out of date. Prices are as published, per seat, before tax. Spotted something wrong? Email us.
Why dealers pick CarShots over TruVideo
A price you can see
Free for one salesperson, $19 a month for the whole store.
Built for the sales floor
Record a lead reply at the car and send it from your own phone in under a minute.
The car comes with the video
The video sits on top of the car's Car Page with photos, price and the window sticker.
When TruVideo may be the better choice
Be honest about what you need. TruVideo may suit you better if:
- Your service department wants repair videos with estimates and payments in one tool.
- You want video embedded in your DMS or service scheduling software.
- You need messaging and payments from the same vendor as video.
Just need to send one video? Send a video by link, free with no signup. See every plan.
FAQ
How much does TruVideo cost?
TruVideo doesn't publish prices; its pricing page sends you to book a demo.
Is TruVideo for sales or service?
Its site leads with service: video, messaging and payments and estimates, embedded in dealer software. CarShots Video messages is built for salespeople.
Can my service advisors use CarShots?
Yes, they can record and send a video the same way, but CarShots has no estimates or payments. For repair approvals with payments, TruVideo is the better fit.
Sources
Last verified November 2, 2026.
- TruVideo home pagetruvideo.com
- TruVideo pricing (goes to Book a demo)truvideo.com
- TZP investment in TruVideo (secondhand)mexc.com
Keep reading
- Video messages for car dealersRecord a video, put it on a page for one shopper with the car below, and text it from your own number. Free for 1 salesperson; $19 a month per store.
- Service videos customers can see before they approveFilm the worn brakes or the leak and send it to the customer with captions. A sample script for service advisors and an honest note on estimates and payments.
- CarShots vs CovideoCovideo against CarShots Video messages: price for one salesperson and for five, how you buy, CRM, and when Covideo fits better. Every fact sourced and dated.
- Best video messaging software for car dealers in 2026Covideo, BombBomb, CitNOW, TruVideo, Vidyard, Loom and CarShots compared: price for one salesperson and five, how you buy and who each fits. Sourced.
Send your next lead a video
Free forever for 1 salesperson, with unlimited videos. $19 a month for the whole store, with your logo. No contract, cancel anytime.