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CarShots

CRM setup guide

Car Pages with OpLogic

Build an OpLogic email template that links each lead's vehicle of interest to its Car Page, and send Car Page questions back into OpLogic as ADF/XML leads. This covers the VIN field, the Source button and the test that proves it works.

At a glance

VIN field
<-VIN->, as iPacket's public OpLogic guide writes it
Email body
Pasted after choosing the Source button, so the link goes in as a link
Test on
A lead whose vehicle of interest has a Car Page
Leads back
Car Page questions as ADF/XML emails, with Car Pages Pro
On this page

Test it on a lead with a vehicle of interest

The guide's last step is a test on a lead that has a vehicle of interest, and it's the step that catches problems. Use a lead with your own email address, set its vehicle of interest to a car you've shot in CarShots, and send the template. The subject should name the car, and the link should open that car's Car Page. If the page says the car isn't available, either the vehicle of interest has no Car Page yet or the VIN field didn't fill in.

Send Car Page questions into OpLogic

With Car Pages Pro, every question a shopper sends from a Car Page can go to OpLogic as an email in ADF/XML, the format dealer CRMs read leads in. Get your store's ADF lead address from your OpLogic rep or administrator, and ask them to set CarShots as the lead source. Enter the address in your Car Pages Pro settings in CarShots, then send a test question from one of your pages.

What an ADF/XML lead for one car looks like, with made-up details
<?xml version="1.0" encoding="UTF-8"?>
<?adf version="1.0"?>
<adf>
  <prospect status="new">
    <id sequence="1" source="CarShots Car Pages">4821</id>
    <requestdate>2026-10-30T19:05:00+00:00</requestdate>
    <vehicle interest="buy" status="used">
      <year>2021</year>
      <make>Toyota</make>
      <model>RAV4</model>
      <vin>2T3P1RFV8MC000000</vin>
      <stock>T1234</stock>
      <trim>XLE</trim>
      <odometer units="mi">38412</odometer>
      <price type="asking" currency="USD">27995</price>
    </vehicle>
    <customer>
      <contact primarycontact="1">
        <name part="first">Jordan</name>
        <name part="last">Lee</name>
        <email>[email protected]</email>
        <phone type="voice">512-555-0100</phone>
      </contact>
      <comments>Question from a CarShots Car Page.&#10;Message: Is it still available?&#10;Car Page: https://carshots.ai/c/2021-toyota-rav4-xle-4kq9</comments>
    </customer>
    <vendor>
      <vendorname>Your Dealership</vendorname>
      <contact primarycontact="1">
        <name part="full">Your Dealership</name>
      </contact>
    </vendor>
    <provider>
      <name part="full">CarShots Car Pages</name>
      <service>Car Pages</service>
      <url>https://carshots.ai</url>
    </provider>
  </prospect>
</adf>

How a BDC can use it

Template links suit a BDC well. Agents answer new leads in OpLogic with the Car Page template, and every shopper gets a page with the car's studio photos, its 15-second walkaround video, the window sticker, the model's recalls, a history link and the price with your fees. When a shopper asks a question on that page, it comes back to OpLogic as a lead.

Template links don't carry a shopper's name, so their visits count toward the car's views in CarShots without saying who opened them. For the shoppers your team is working closely, share the car from CarShots with the shopper's name. On Car Pages Pro, that personal link shows each visit with a hot score, and live alerts by email and text go to the rep's own phone.

What this isn't

Car Pages isn't a certified OpLogic integration, and OpLogic hasn't endorsed it. Nothing syncs between the two and there's no API: a link in your template goes out, and leads come back by email. The fields come from iPacket's public guide, so check them against your OpLogic account. There's more on what's on each Car Page, how it compares with iPacket, and pricing.

Common questions

What's the VIN merge field in OpLogic?

iPacket's public OpLogic guide writes it as <-VIN->. Confirm it in your OpLogic account before the template goes live.

Why use the Source button in OpLogic?

The guide pastes the email body in after choosing Source, the view that takes HTML, so a button or link goes in as one instead of as plain text.

How do I test the template in OpLogic?

Send it to a lead with your own email address whose vehicle of interest has a Car Page, and check that the subject names the car and the link opens it.

Do Car Page leads reach OpLogic?

Yes, with Car Pages Pro. They arrive by email in ADF/XML at your store's lead address.

Sources

Last verified October 30, 2026.

  1. iPacket Help Center: How to set up your OpLogic integrationintercom.help

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